How to Publish and Monetize Your Video Podcast on Spotify: A Creator’s Guide for 2025

As a music producer and content creator, I’ve watched Spotify evolve from a pure music streaming service into a major player in podcasts and now, video. Spotify’s latest move—offering lucrative, non-exclusive deals to top YouTube creators—signals a bold shift that could reshape how we share and monetize our work.

Why Spotify Is Courting YouTube’s Top Creators

Spotify is facing a slowdown in new subscriptions, so it’s looking to expand beyond music and podcasts. By inviting high-profile YouTube creators to bring their shows and videos to Spotify (while keeping their content on other platforms), Spotify is betting on a more open, creator-friendly approach. Unlike the exclusive deals of the past, these new partnerships let creators retain full rights and reach wider audiences.

Key Takeaway:

Spotify’s non-exclusive deals mean you can diversify your audience without giving up your YouTube presence—a win for creators who want flexibility.

What’s in It for Creators? Monetization, Visibility, and New Tools

Spotify is rolling out incentives like direct payments, enhanced show visibility, and new monetization features. Premium subscribers can now watch videos ad-free, and creators can earn a share of ad revenue from free users. These changes are designed to address common pain points—like intrusive ads and limited monetization options on other platforms.

Pro Tip:

If you’re building a brand as an electronic music producer, consider how Spotify’s video features could help you reach new fans. I’ve seen artists grow their audience by repurposing studio sessions, tutorials, and behind-the-scenes content as video podcasts.

Challenges: Distribution, Monetization, and Competing with YouTube

While Spotify’s approach is promising, it’s not without hurdles. Independent creators must juggle uploads across multiple platforms, and Spotify’s video ad system isn’t as mature as YouTube’s. Plus, YouTube’s dominance—especially for TV viewing—means it’s still the go-to for many podcast fans.

Real-World Example:

A client of mine recently expanded their podcast to Spotify video. While they gained new listeners, managing uploads and analytics across platforms took extra effort. If you’re considering this move, plan your workflow and track your results closely.

The Bigger Picture: What This Means for Electronic Music Producers

Spotify’s push into video is about more than just competing with YouTube—it’s about keeping users engaged and reducing subscription churn. For us as producers, it’s a chance to showcase our process, connect with fans, and monetize our expertise in new ways.

Action Step:

Think about how you can leverage Spotify’s video tools to share your unique perspective—whether it’s a mixing breakdown, a gear walkthrough, or a live Q&A.

Ready to Grow Your Audience?

If you want to maximize your reach on Spotify, YouTube, and beyond, I can help. Book a track consultation for personalized advice, or check out our stem mastering service to make your content stand out. Let’s take your music and video strategy to the next level!